RFP: MTA Sustainability Plan

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Background

The Lower Columbia Initiatives Corporation (LCIC) is the result of a partnership between the City of Rossland, City of Trail, Village of Warfield, Village of Montrose, Village of Fruitvale and electoral areas A & B of the Regional District of Kootenay Boundary) and was created in 2010 as a wholly owned subsidiary of the Lower Columbia Community Development Team Society (LCCDTS). The LCCDTS works to advance the social and economic strength in the Lower Columbia region through committee work and in partnership with the LCIC oversees the development and cooperative implementation of initiatives important to the area that address the needs identified within our communities.

The LCIC works collaboratively with the communities in the Lower Columbia region, local agencies, organizations and businesses to develop and implement strategies that will assist in strengthening our local economy while identifying and pursuing new economic opportunities.

As the regional economic development agent that supports and drives growth and prosperity, the Lower Columbia Initiatives is committed to a cohesive, comprehensive, region-wide approach to the challenges and opportunities of economic development in the Lower Columbia Region.

Capitalizing on the depth of resources available in the metals, recycling and technology sectors, in 2017 the Lower Columbia Initiatives Corporation (LCIC) developed an economic development marketing strategy aimed at attracting likeminded professionals, entrepreneurs and businesses to the region called “Metal Tech Alley.”

Metal Tech Alley globally positions the region as a center of excellence in metallurgy and advanced materials, digital technologies and IIoT & Big Data, and Industrial Recycling and is exploring growth opportunities within these sectors.

To date, the Metal Tech Alley initiative has raised approximately $1M through Provincial and Federal government grants, local private sector funding and nonprofit resources, however resources are limited and those funding streams end as of Dec 31, 2020.

Project Description

As with most economic development strategies this is a long term play and therefore long term financial sustainability is essential for continued success of the Metal Tech Alley (MTA) strategy. To ensure the Metal Tech Alley clustered marketing approach to workforce, business and investment attraction is sustainable the LCIC is hiring a consultant to create a value proposition to assist the LCIC in implementing a sustainable funding model. The value-proposition should be a clear statement that identifies what Metal Tech Alley strategies are important to the stakeholders, and identifies “why” they should care about the service. Based on the value proposition the consultant will identify and create tactics and identify options for the LCIC to execute to ensure they are providing the best value to the stakeholders with activities these stakeholders would be willing to pay for, to ensure MTA marketing activities continue long term.

Project Scope

Value Proposition:

  • Review existing strategies and initiatives undertaken to date.
  • Survey local businesses, customers, suppliers, funders, clients, educational institutions and other community organizations to determine awareness of the Metal Tech Alley brand and its strategies to ascertain the benefits and value of LCIC and MTA. (List will be provided)
  • Research National & International economic development clusters (ex: include Waterloo Innovation Corridor, Sudbury’s Mining Cluster, Denmark’s Kalundborg Model, Red Deer’s Metal Manufacturing and Australia) to determine how they demonstrate value and how they are engaging stakeholders and identifying success as well as what strategies are being used to secure stable, long-term funding. (ex: decal programs, pay to play, how they are funded and sources of funding).
  • Draft a value proposition and Beta test language with select stakeholders.

The consultant will supply a full report of the research conducted which includes identified benefits and value whether real or perceived. Based on the surveys and research the consultant will provide value proposition recommendations that stakeholders identify with, see value in, and are willing and proud to financially contribute to. There could be several based on the stakeholders; MTA companies, other businesses, general public, clients, suppliers, support organizations, customers, government, educational, etc.

Sustainability Plan:

  • Review potential funding sources, funding models (ex: patrons program, philanthropist options, ex-pats, donations).
  • Research and Identify potential partnership models for sustainability.
  • Research and identify potential marketing campaigns, tactics and innovative strategies that others are doing to generate income. (es: decals, bumper stickers, adding MTA to signature line in emails or “MTA business/company/community tag line, promotion”).

The consultant will create a sustainability plan with tactics and recommendations for the LCIC to execute to ensure they are providing the best value to these stakeholders to ensure long term stability of the MTA program.

For details read the full RFP.

Questions? Contact Terry at 250-364-6461 or tvanhorn@lcic.ca

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